Increased smileage

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Internet photo company Ofoto today breaks its $8 million to $10 million "Smile" print campaign. The seven ads from TBWA/Chiat/Day, San Francisco, emphasize that Ofoto allows users to share and enjoy only the prints they love, featuring portraits of smiling customers looking at photos that are special to them. An integrated campaign including TV and other media will follow. Copywriter: Jeremy Postaer. Art Director: Tia Lustig.
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