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The Jetta Arrives Just in Time

Published on .

VW "Hosta"
Arnold Worldwide broke a new campaign this week promoting the 2005 Volkswagen Jetta, which becomes available later this month. What can the Jetta do for you? Well, if you're a guy it can apparently snap you out of your boring, domesticated ways. In three spots directed by Bob Industries' Dayton/Faris, we see men having lugubrious conversations about gardening, slacks and even duvet covers when the new Jetta rolls by -- with music blaring -- in the foreground. "The new Jetta's coming," the voiceover says. "Just in the nick of time."
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