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TBWA/Chiat/Day/L.A. has launched a new campaign for Jimmy Dean, featuring real employees delivering bits of breakfast wisdom. Directed by Canadian director Martin Granger via Moxie Pictures, the spots offer up such homespun thoughts about food as "If we were meant to drink breakfast smoothies, then why in the heck do we have teeth?" The campaign, which will include print and outdoor, is anchored by the straighforward tagline "Eat Jimmy Dean."