×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Jimmy Dean Offers Breakfast Wisdom

Published on .



Jimmy Dean employees talk breakfast.
TBWA/Chiat/Day/L.A. has launched a new campaign for Jimmy Dean, featuring real employees delivering bits of breakfast wisdom. Directed by Canadian director Martin Granger via Moxie Pictures, the spots offer up such homespun thoughts about food as "If we were meant to drink breakfast smoothies, then why in the heck do we have teeth?" The campaign, which will include print and outdoor, is anchored by the straighforward tagline "Eat Jimmy Dean."
Most Popular
In this article: