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Juicy Fruit Stays Twisted

Published on .

Juicy Fruit "No Dummy"
BBDO/Chicago continues its "Twisted Sweet" campaign for Juicy Fruit with a new macabre execution, this time from MJZ's Craig Gillespie. (Previous spots -- "Pinata" and "Officeflage" -- were directed by Blink team Blue Source.) This time around a CPR dummy snatches a kid's gum and goes on the lam before finally collapsing in a heap. The spot, titled "No Dummy," is scheduled to debut on Monday.
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