Kopple Shoots Real Kids for Sprint

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The new kid gets special treatment.
In two new spots for Sprint from Publicis & Hal Riney, documentary filmmaker Barbara Kopple candidly captures real kids (who were not apprised of the setup beforehand) reacting to unfair practices -- childhood equivalents of policies supposedly used by Sprint's telecom competitors. In one, a new kid at school gets a deluxe set of paints -- a swipe at companies that offer deals to new customers, but not to existing ones. In another, Kopple -- who's repped by Nonfiction Spots -- captures a kid's confused look as he tries to get his head around the idea of overage charges based on how long it takes him to eat his lunch.
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