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Kyocera Throws a Slider

Published on .


Can a cellphone make you cool and popular? Judging from a lot of telecom ads, you'd think so. San Diego agency Vitro Robertson presents a more realistic view in a new spot for "The Slider" from Kyocera. The commercial, directed by Jason Reitman of Tate & Partners, features a testimonial from a college nerd who manages to claw his way up to mere geek with the help of the sleek Slider.
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