Lap of Luxury

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Intel "Cleese Hawk Seal"
With its newest campaign for Intel’s Centrino mobile technology, McCann Erickson/New York makes dreams come true by putting consumers' favorite celebrity entertainers directly onto their laps. Starring actors John Cleese, Lucy Liu and Tony Leung, singer Seal, pro skateboarder Tony Hawk and soccer star Michael Owen, all sitting on the laps of awestruck fans, the spots glamorize the unlimited entertainment potential of Intel laptop PCs equipped with mobile platform technology. Thanks to these technological innovations, the tiny machine on your lap transforms into an all-access pass to the world of movies, music and sports, as well as placing you as close as you can get to your favorite celebrities—all without the risk of restraining orders. (RH)
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