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See Launches The Sims 2

Published on .



EA Games "Little People"
In a new spot for The Sims 2, the long-awaited sequel from EA Games, San Francisco agency See tapped Swedish directorial collective ACNE and effects house Digital Domain to bring the game's 3D characters into the real world. Produced via RSA, the commercial shows people manipulating little digital people, much the way they can manipulate characters in the game. "How will you live life?" the tagline asks. By the way, The Sims 2 is apparently so realistic, even characters in the game can play the game.
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