Why not see who's advertising around the advertising coverage while you're at it?
LeBron Shows Off for Powerade
Published on .
A cameraman catches LeBron James in action.
LeBron James may be a basketball phenomenon, but in a new spot for Powerade from Wieden + Kennedy/Portland, we see him doing the impossible. The commercial, directed by Bob Industries duo Dayton/Faris, begins with a shot of a newscaster preparing to go on the air. But then the cameraman is distracted by a spectacle on the court, as James casually hits -- with help from effects shop Method -- shot after impossible full-court shot.