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LeBron James may be a basketball phenomenon, but in a new spot for Powerade from Wieden + Kennedy/Portland, we see him doing the impossible. The commercial, directed by Bob Industries duo Dayton/Faris, begins with a shot of a newscaster preparing to go on the air. But then the cameraman is distracted by a spectacle on the court, as James casually hits -- with help from effects shop Method -- shot after impossible full-court shot.