The Legend Lives

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The late Steve McQueen makes a cameo for the 2005 Mustang.
J. Walter Thompson/Detroit’s much anticipated spot for Ford’s retro-hip 2005 Mustang broke last night, resurrecting the late icon Steve McQueen, Field of Dreams-style. “If you build it, he will come,” whispers the voice from beyond to a corn farmer, who carves a racetrack into the crops, pulling the Mustang up to the starting line. With effects courtesy of San Francisco’s Radium, McQueen, who famously drove a Mustang in 1968’s Bullitt, swaggers onto the racetrack to take a spin. Shot in Chilliwack, British Columbia by director Paul Street through a joint production effort between Believe Media and Streetlight Films, the spot is clinched with a tag that fits both man and machine; “The legend lives.” –Melanie Shortman
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