Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Liberty Mutual Returns to Eden

Published on .

Liberty Mutual "Adam and Eve"
This week, Kirshenbaum Bond follows up its impressively cinematic spot for Liberty Mutual, "Troy," with the second installment of the insurance company's "Hindsight is Easy" campaign. In "Adam and Eve" -- which, like "Troy," was directed by Traktor -- it is Eve who benefits from hindsight when she turns down the infamous apple and tells the snake to get lost.
Most Popular
In this article: