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Liberty Mutual Thinks Ahead

Published on .



Liberty Mutual "Troy"
Hindsight is 20/20, they say, and Kirshenbaum Bond + Partners demonstrates as much in an epic new commercial for insurance company Liberty Mutual. In the Traktor-directed spot, the Greeks show up at the gates of Troy with their famous wooden horse. The Trojans, however, are wiser than the last time around and tell the Greeks to beat it and come back with some gold and cattle. The scenario sets up the tagline, "Hindsight is easy. It's thinking ahead that's hard."
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