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Lipton Targets the "3 p.m. Slump"

Published on .

You've got to stay in shape to look this busy.
J. Walter Thompson/New York introduces a menagerie of annoying office characters in a new campaign for Lipton Cup-a-Soup that breaks this week. In four spots -- directed by Hungry Man's Bryan Buckley -- we meet the "Office Cheerleader," "Mr. Cliché," the "Suck Up," and the "Fake Busy Guy" -- recognizable office types who all use Cup-a-Soup to "beat the 3 p.m. slump" and get on with, well, doing what they do.
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