Lowe Breaks New Round for Chocolate Milk

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Shake stuff up.
Lowe/New York continues the "Shake Stuff Up" chocolate milk campaign, inherited from mergee Bozell, with three new spots from Biscuit Filmworks' Noam Murro. As in last year's campaign from Bozell and @radical.media's Frank Todaro, the campaign features kids who find novel ways to make sure their moo juice is properly jostled. This time around, schemes include a pogo stick, a frustrated barcode reader and -- at last -- a sensible reason to go mountain biking.
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