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Mad Dogs, Atkins Take on Sugar Blues

Published on .



Are you eating too much sugar?
New York agency Mad Dogs and Englishmen takes aim at processed carbs in a new pair of spots for Atkins Nutritionals, in which we see people eating nothing but sugar. They eat it, they drink it, they pour it into lunch boxes -- all to demonstrate the claim that "the average American eats 158 pounds of sugars and other sweeteners per year," twice as much as two generations ago.

@radical.media director Barton Landsman directs the comic campaign, which ends with an invitation to join Atkins' "Low-Carb Revolution."

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