Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Man vs. Brawny Man

Published on .

Brawny "Birthday Dream"
It's hard for average guys to compete with the Brawny Man, especially now that he's become more sensitive and even more manly in the hands of Fallon/N.Y. A new TV spot, directed by Smuggler's Happy, demonstrates the point as the Brawny Man lovingly creates a birthday cake for his missus, while an accompanying cinema spot shows a regular guy whose wife wishes he was more like the man in the first commercial. (Are you following me?) As a result of his wife's slight, the average joe sinks into a disturbing dream sequence in which he's manhandled by the Brawny Man.
Most Popular
In this article: