New York agency mcgarrybowen and CD-turned-director
Harry Cocciolo are rolling out a new campaign for Reebok's NFL apparel with a spot featuring New York Jets quarterback Chad Pennington and New York Giants QB Eli Manning. The pair are seen on opposite sides of the Hudson River, playing a long distance game of catch -- a setup for the line, "NFL gear from Rbk. For whatever side you're on." Cocciolo directed via production home Tool.