MGD Looks Past Labels

Published on .

Most Popular

MGD "Labels"
"If you took away the labels," asks a new commercial for Miller Genuine Draft from The Martin Agency, "which beer would choose?"

The spot, stylishly directed by Believe Media's Bruno Aveillan, shows a world in which the labels from all the beer bottles float away and fly in a swarm across the sky. Obviously Miller thinks you would choose MGD, because, according to the copy, they're "more concerned with what goes in the bottle than what goes on it."

In this article: