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MGD Looks Past Labels

Published on .



MGD "Labels"
"If you took away the labels," asks a new commercial for Miller Genuine Draft from The Martin Agency, "which beer would choose?"

The spot, stylishly directed by Believe Media's Bruno Aveillan, shows a world in which the labels from all the beer bottles float away and fly in a swarm across the sky. Obviously Miller thinks you would choose MGD, because, according to the copy, they're "more concerned with what goes in the bottle than what goes on it."

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