Miller Tries Out Brutal Fruit

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Brutal Fruit "Voodoo"
Miller has begun rolling out Brutal Fruit -- a fruity malt beverage marketed in South Africa by sister company SAB -- in three U.S. test markets, along with a new television campaign aimed at women. The pitch? Brutal Fruit will give you complete control over men.

Three new spots from The Martin Agency and Hungry Man director David Shane drive the point home by showing men who are helpless to resist the commands of brew-drinking ladies. In one, a bottle of Brutal Fruit serves as a voodoo doll as a woman uses it to manipulate a nearby barfly. In another, a party is packed with male automatons who do what they are told. In a third, Cupid barely has enough arrows for all the men, as they fall for women who drink Brutal Fruit.

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