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Miller Goes to Camp

Published on .



Miller Lite "Beer Camp"
"With great taste comes great responsibility," according to a new round of spots for Miller Lite from Ogilvy & Mather/N.Y. A follow-up to spots that featured referees calling fouls on Bud Light drinkers, the new effort -- directed by Traktor via Partizan -- shows how these refs are trained. We go inside Camp Miller, a grueling proving ground for would-be refs, where recruits learn how to deal with all kinds of beery situations.
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