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Mitsubishi Breaks Practical Pitch for Galant

Published on .



You can always find a way to fill the space.
Deutsch/L.A. has dropped a new commercial for the Mitsubishi Galant into heavy rotation, and unlike the action-packed spot that aired during the Super Bowl, this one focuses on the model's practical virtues, like space. Directed by Smuggler's Snorri Brothers -- in a quick-cut style familiar from the team's Hummer commercials -- we see a family growing into the Galant, a setup for the line, "Because when you have the space, you can always find ways to fill it." The spare soundtrack is provided by Autamata -- an electronic project headed by Irish producer Kevin McHugh.
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