Mitsubishi Gets Some Respect

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Mitsubishi "Respect"
BBDO/N.Y. will launch a second commercial for the Mitsubishi Eclipse next Monday night. Again directed by RSA's Sam Bayer -- with a frantic percussion soundtrack created by Stewart Copeland and Groove Addicts -- the forthcoming spot features other models showing the Eclipse the proper respect by bowing and lowering their retractable headlights.
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