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Modernista! Breaks New H2 Campaign

By Published on .



H2: Soapbox hero.
After introducing the H2 last year with beauty shots and text treatments, Boston agency Modernista! is changing course with its second round of work for the GM brand. In one new spot, directed by Crossroads' Nick Lewin, we see a shot of the classic video game "Asteroids." The mothership easily blows apart giant rocks as they float across the screen, but is defenseless when confronted with a sturdy H2. A second spot, shot by Scott Hicks via Independent Media, narrates a kid's preparations for a soapbox derby -- to the tune of The Who's "Happy Jack" -- as he constructs a wooden replica of the monster SUV.
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