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Mother Wants Kids to Talk to Frank

Published on .

COI/Frank "Gameshow"
British youths tempted to do drugs are being directed to Frank, the government's anti-drugs initiative, by a new campaign from Mother/London. The first of two spots tackles the problem of peer pressure, likening the choice between saying "yes" and saying "no" to the nerve-wracking final decision of a TV game show. In an effort to convince kids to seek out more information about the dangers of drug use, the second spot stars an obnoxiously-inquisitive kid asking drug-users the tough questions—like "what does that stuff really smell like?" and "how long are you going to feel like that?" (RH)
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