Mountain Dew Punches up the Action

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Mountain Dew "Arm Punch"
An innocent game of brinksmanship turns into a '70s-style action movie -- complete with split-screen effects and a funky score -- in a new commercial for Mountain Dew from BBDO/N.Y. Directed by Traktor with effects by Method, the spot -- which broke last night -- starts as a pair of dudes playfully trade punches on the arm. Seven years, and many stunts, later, they're still at it.
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