Mrs. Paul's Fights the Fear of Fish

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Mrs. Paul's "Swing Set"
Mrs. Paul! We had no idea you were such a big Dali fan. Two new spots from FCB/N.Y. and the first lady of fish sticks take a surreal approach to flounder-in-a-box by showing situations in which people might be uncomfortable with fish -- like, say, when they show up on the racquetball court. Conjured by Canadian absurdists The Perlorian Brothers via Reginald Pike and U.S. production company Biscuit, such macabre scenarios make way for the promise that Mrs. Paul's can put us at ease with these scaley creatures, and that we can at last -- as the tagline says -- "Get comfortable with fish."
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