×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mrs. Paul's Fights the Fear of Fish

Published on .



Mrs. Paul's "Swing Set"
Mrs. Paul! We had no idea you were such a big Dali fan. Two new spots from FCB/N.Y. and the first lady of fish sticks take a surreal approach to flounder-in-a-box by showing situations in which people might be uncomfortable with fish -- like, say, when they show up on the racquetball court. Conjured by Canadian absurdists The Perlorian Brothers via Reginald Pike and U.S. production company Biscuit, such macabre scenarios make way for the promise that Mrs. Paul's can put us at ease with these scaley creatures, and that we can at last -- as the tagline says -- "Get comfortable with fish."
Most Popular
In this article: