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Nike Goes Barefoot

Published on .

Nike "Barefoot"
U.S. runners Dathan Ritzenhein, Adam Goucher and Alan Webb recreate a famous scene from Chariots of Fire in the latest commercial for Nike, which debuted Tuesday night during American Idol. The spot, directed by Biscuit's Noam Murro, encourages runners to run barefoot, or at least in a pair of Nike FREE shoes, which are designed to simulate the experience of running with no shoes at all. In the commercial, the trio race down the beach in a perfect replica of a scene from the 1981 movie, until they start passing mailboxes and parking meters. Eventually the scene resolves to a single runner, jogging through the city in a pair of Nikes.
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