The Grand Prix for online ads was awarded to another Scandinavian agency, Sweden's Forsman & Bodenfors, for the launch of the Volvo XC 90, an integrated campaign that relied heavily on its web component.
The Cyber Lion jury awarded 39 Lions in all, the fewest in three years. The U.S. led the way with 10 Lions, followed by Brazil with nine, and the United Kingdom with six. Among U.S. agencies, R/GA New York landed four trophies -- including the only U.S. Gold -- for its Nike sites Nike Lab and Nike Goddess. BBH/New York won a Silver for its online launch of Axe deodorant; Circle/Boston earned a Silver for Ikea work; and Atmosphere BBDO/New York struck Silver with its online campaign for General Electric. Scoring Bronze was Big Spaceship/New York, for its site for the motion picture Identity, and Arnold Worldwide, for online work for the American Legacy Foundation's "Truth" anti-smoking campaign.