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Nintendo Teases Gamers with the New DS

Published on .

Nintendo "Touch"
Nintendo is promoting its latest handheld console, the Nintendo DS, with a provocative new teaser campaign. Created by Leo Burnett and New York design firm KD Lab, the effort -- dubbed "Touching is good" -- features spots in which your television reception seems to be interrupted by a pair of blue squares and a seductive female voice that playfully urges you to touch the bottom square. The reveal is that the squares represent the dual screens of the DS, one of which will include touch-screen controls. A teaser campaign indeed.
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