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No Pain, No Gain for Mini
Published on .
A man goes to great pains to make his tattoo match his Mini.
Crispin Porter + Bogusky introduced a new commercial to dealers this week that demonstrates just how devoted Mini drivers can be. In it, we see a man getting a tattoo of his beloved car, and then returning to the tattooist again and again as he modifies his Mini. The spot ends as he finishes painting the car's roof with a -- sure to be painful -- checkerboard pattern. Along with "Parking Ramp," "Body Art" is one of two spots directed last year by then-independent director Nelson Cabrera, who has since signed with HKM.