Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

No Pain, No Gain for Mini

Published on .

A man goes to great pains to make his tattoo match his Mini.
Crispin Porter + Bogusky introduced a new commercial to dealers this week that demonstrates just how devoted Mini drivers can be. In it, we see a man getting a tattoo of his beloved car, and then returning to the tattooist again and again as he modifies his Mini. The spot ends as he finishes painting the car's roof with a -- sure to be painful -- checkerboard pattern. Along with "Parking Ramp," "Body Art" is one of two spots directed last year by then-independent director Nelson Cabrera, who has since signed with HKM.
Most Popular
In this article: