The Pain of Pringles

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No pain, no gain.
P&G rolls out a new Pringles flavor next month with help from a commercial from Grey/New York and Believe Media directing team Vogel.Villar-Rios. The stylized spot might at first be mistaken for something from (or at least poking fun at) Gatorade or Nike, as we see athletes in extremis, preparing for what must be some pretty grueling physical feats. It turns out, however, that this is just how psyched you have to get to handle Pringles' new "Fiery Hot" chips.
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