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Partnership Focuses on Family and Friends

Published on .

PDFA "Wreck"
A new PSA from the Partnership for a Drug Free America -- which has debuted regionally -- focuses on the harm that people with drug problems bring to those around them. In a vivid visual metaphor -- directed by Bruce Dowad of Bruce Dowad Associates via BBDO West -- we see an addict as he gets into a car accident that literally rocks the other people in his life as though they were in the car. "Your addiction isn't just hurting you," the voiceover warns. "It's hurting your family, friends, everyone."
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