New PBS Spot Fights Fire with Ingenuity

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PBS "Bucket Brigade"
Fallon/Minneapolis has released a new spot in its long-running "Be More" campaign for PBS. Shot via Independent Media by features director Elias Merhige -- who lensed last year's Suspect Zero -- "Bucket Brigade" is a period narrative about a group of townspeople who discover that their library is on fire. Without enough water to put the fire out, they do the next best thing -- they take the fire out one bucket at a time.
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