×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New PBS Spot Fights Fire with Ingenuity

Published on .



PBS "Bucket Brigade"
Fallon/Minneapolis has released a new spot in its long-running "Be More" campaign for PBS. Shot via Independent Media by features director Elias Merhige -- who lensed last year's Suspect Zero -- "Bucket Brigade" is a period narrative about a group of townspeople who discover that their library is on fire. Without enough water to put the fire out, they do the next best thing -- they take the fire out one bucket at a time.
In this article:
Most Popular