Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pepsi Breaks New Beyoncé Spot

Published on .

Beyoncé does a Cindy Crawford.
Tonight during the WB debut of the musical showcase Pepsi Smash, BBDO/New York will debut a new Pepsi commercial featuring Beyoncé Knowles. Copping a move made famous by Cindy Crawford, the Joe Pytka-directed spot shows Knowles pulling into a gas station for a Pepsi and directions, thus blowing the mind of the young attendant. But, hey, she gets that a lot. ... Levi's has unveiled another new spot from BBH/New York. Like the Traktor-directed "Car," the new spot mixes the past and the present, this time by a showing a chic woman on horseback in a game of chicken with a speeding locomotive. HSI's Johan Renck directed.
Most Popular
In this article: