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Pepsi Turns the Tables

Published on .

Pepsi "Maze"
The tables are turned in a new Pepsi spot from BBDO/N.Y., which again drives home the message that Pepsi goes well with food. In the commercial -- directed by Thierry Poiraud via Paranoid Projects @ Tool -- we see a guy in a mysterious maze, where he tries to navigate his way from a slice of pizza to a can of Pepsi. When the view pans out, we see that he is part of an experiment being conducted by giant mice in lab coats.
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