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PS2 Interrupts Regularly Scheduled Programming

Published on .

PS2 recruits gamers for Siphon Filter.
We were startled the first time we saw the new campaign from TBWA/Chiat/Day/L.A. for PS2's Siphon Filter. Two spots -- directed by Tool's Erich Joiner -- start out as perfect facsimiles of a newscast and a political ad, respectively. After a few seconds, however, they morph into Mission Impossible-style messages inviting the viewer to join some secret agency as a remote operative. The commercials are actually kind of chilling, and are certainly the most clutter-busting spots we've seen since Orkin ran a roach across our TV screen.
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