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See, Psyop Create "Airoglyphics" for EA

Published on .



EA "Airoglyphics".
San Francisco agency See turned to New York animation house Psyop for the eyeblasting graphics in a new spot for Street NBA V3, a product of EA Sports' BIG division, which is dedicated to street and extreme sports titles. The commercial, titled "Airoglyphics" begins with a discarded notebook on a playground basketball court. As the wind whips its pages, it turns into a flipbook, and then into a swirl of game action merged with pencil-drawn animations.
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