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Saab Saves the Day

Published on .

Saab "Lost"
Over the weekend, Lowe/N.Y. broke a new commercial for Saab that assures us: "In a world of sameness, you can still maintain your idenity."

The spot, directed by Anonymous Content's Christian Loubek, shows us such a world -- where the houses, cars, dresses and suitcases are all the same. Enter the new Saab models, which roll in like the cavalry, backed by The Who track "I'm Free."

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