Saab Saves the Day

Published on .



Saab "Lost"
Over the weekend, Lowe/N.Y. broke a new commercial for Saab that assures us: "In a world of sameness, you can still maintain your idenity."

The spot, directed by Anonymous Content's Christian Loubek, shows us such a world -- where the houses, cars, dresses and suitcases are all the same. Enter the new Saab models, which roll in like the cavalry, backed by The Who track "I'm Free."

In this article:
Most Popular