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Sierra Mist Free Not Really Free
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Sierra Mist Free "Who Knew?"
Tomorrow during NBC's telecast of the Macy's Thanksgiving Day Parade, BBDO/N.Y. will introduce a new name and look for Pepsi's Diet Sierra Mist, which is being rebranded as Sierra Mist Free. While the light version of the lemon-lime soda is indeed sugar free, calorie free, caffeine free and carb free -- you do still have to pay for it. In a spot directed by Traktor, comedian Fred Willard finds this out the hard way when he's interrogated by a cop played by Michael McKean.