Silver, Tiles Take on DirecTV

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DirecTV "Gym Teacher"
Eric Silver and Neal Tiles -- who created award-winning work for Fox Sports when Silver was at Cliff Freeman and Tiles was head of marketing for the network -- are at it again with new work for DirecTV. In February, Tiles -- who is now executive vice president of marketing for the satellite TV provider -- moved the DirecTV account from Deutsch/L.A. to Silver's new roost, BBDO/N.Y., without a review. The new spots, directed by Kevin Thomas of Thomas Thomas Films, are similar to Deutsch's "Installer Guy" spots, but with -- shocker! -- a bizarre twist. As the installation guy explains the features of DirecTV, customers are so impressed that they wonder out loud if they're dreaming. It turns out they are -- as in a spot that broke last night featuring Carmen Electra in an unusual role -- but not about DirecTV. "You might be dreaming," the installer guy assures one customer. "But the whole DirecTV thing? That was real."
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