×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Snapple Bottles Return in New Spots

Published on .



A monster robot falls in love with Snapple.
Snapple's "personified bottles" return this week with a quartet of new spots from Deutsch/N.Y. that place the product-heroes in even more epic situations. Rather than small teen scenes, the new spots -- directed by Bob Industries' Spencer Susser -- feature Hollywood-inspired short films introduced by actual Snapple employees. In "Fly Hard," for example, a bottle of Super Sour Lemonade manages to foil a mad scientist and get the girl. In other scenarios, a monster robot falls in love with a Diet Snapple -- à la King Kong -- and a balding bottle discovers that it's what's inside that counts.
Most Popular
In this article: