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Snapple Bottles Return in New Spots
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A monster robot falls in love with Snapple.
Snapple's "personified bottles" return this week with a quartet of new spots from Deutsch/N.Y. that place the product-heroes in even more epic situations. Rather than small teen scenes, the new spots -- directed by Bob Industries' Spencer Susser -- feature Hollywood-inspired short films introduced by actual Snapple employees. In "Fly Hard," for example, a bottle of Super Sour Lemonade manages to foil a mad scientist and get the girl. In other scenarios, a monster robot falls in love with a Diet Snapple -- à la King Kong -- and a balding bottle discovers that it's what's inside that counts.