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Snickers Isn't Just for Hunger Anymore

Published on .

Eat a Snickers, become president.
A Snickers bar is no longer just a way to beat hunger. Instead, it's a sure fire way to become president, according to a new campaign from BBDO/New York that introduces the tagline, "Make it Happen with Snickers." "We got away from 'Snickers stops hunger from stopping you' and went for 'have a Snickers and stay on the go,'" says ECD Eric Silver of the new positioning. "That's why the spots are kind of frenetic."

In the spot that breaks this week -- the first of three -- Smuggler's Swedish directorial collective Stylewar races us through a chain of events that leads a Snickers-eating slacker all the way to the West Wing.

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