Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Want Some Sour Skittles? Ask The Sour Man.

Published on .

Skittles "Sour Man"
Skittles' new offbeat advertising look continues with a breaking spot for Sour Skittles from TBWA/Chiat/Day/N.Y. In this absurdist spot -- directed by ex-Traktorite Ulf Johansson via Smith & Jones -- it turns out that not everyone can enjoy the new candy. First, hopefuls must be looked over by The Sour Man -- a middle-aged Asian sage -- who must judge them to be worthy of the rainbow.
Most Popular
In this article: