Want Some Sour Skittles? Ask The Sour Man.

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Skittles "Sour Man"
Skittles' new offbeat advertising look continues with a breaking spot for Sour Skittles from TBWA/Chiat/Day/N.Y. In this absurdist spot -- directed by ex-Traktorite Ulf Johansson via Smith & Jones -- it turns out that not everyone can enjoy the new candy. First, hopefuls must be looked over by The Sour Man -- a middle-aged Asian sage -- who must judge them to be worthy of the rainbow.
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