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Sprint and Nextel Combine For More Options

Published on .

Sprint "More Morning"
In a campaign breaking today, Sprint and Nextel show the advantages of their merger (and a new black and yellow logo) by showing a worker with more options than he could ever need. Instead of taking the bus to work, he hops in a rickshaw, and takes a rocket pack to his office rather than the elevator. Another execution shows plant workers who bicker about sandwich condiments and still manage to avert a crisis, while a third features a crackpot who issues a cryptic warning about the huge network. "It's big," he says. "Powerful. I'd leave it be." (MS)
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