×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprint and Nextel Combine For More Options

Published on .



Sprint "More Morning"
In a campaign breaking today, Sprint and Nextel show the advantages of their merger (and a new black and yellow logo) by showing a worker with more options than he could ever need. Instead of taking the bus to work, he hops in a rickshaw, and takes a rocket pack to his office rather than the elevator. Another execution shows plant workers who bicker about sandwich condiments and still manage to avert a crisis, while a third features a crackpot who issues a cryptic warning about the huge network. "It's big," he says. "Powerful. I'd leave it be." (MS)
Most Popular
In this article: