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Sprint Talks Network Security
Published on .
Executives discuss network security.
When it comes to access to information, you need a network that's secure enough to keep other people out, but not so secure that it keeps you out. Sprint promotes its solution to this dilemma with a new pair of b-to-b ads from Publicis & Hal Riney in San Francisco. Directed by Harvest's Baker Smith, the spots show executives talking over the problem in odd situations. In one, we see them all with their faces planted firmly to a conference room table. (It turns out they have more than one kind of security problem.) In the other, bear traps used to illustrate the importance of network security prove to be a little too secure.