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TBWA/Chiat/Day Breaks First Pennzoil Effort

Published on .

Give your engine what it wants.
In the agency's first work for Pennzoil since winning the account -- previously at GSD&M -- in April, TBWA/Chiat/Day/Los Angeles encourages drivers to "Give your engine what it wants." To illustrate the point, the campaign's first television spot -- directed by Harvest's Baker Smith with mega-effects by Digital Domain -- shows engines bursting out of cars and garages and convening at the source: a Pennzoil delivery truck, much to the driver's surprise.
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