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Toyota Breaks Comic Tacoma Campaign

Published on .

Toyota "Bed"
Saatchi & Saatchi/L.A. breaks a batch of comic spots from MJZ director Craig Gillespie today to promote the Toyota Tacoma. In the four new spots, we see a man who is cured of a crippling adrenaline deficiency, a man who is able to "live the dream" thanks to the new Tacoma, an infomercial-style promotion of the truck's "deck rail system," and an impassioned plea to stop the cruelty toward battered pickup truck beds.
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