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Toyota: May Phil Be with You

Published on .

Toyota "Karma"
Toyota is anchoring its sponsorship of the NBA playoffs with a new series of spots featuring coaching guru Phil Jackson. In three spots from Saatchi & Saatchi/L.A. and Hungry Man director Hank Perlman, the former Bulls and Lakers coach appears to fans and dispenses cryptic advice about karma, good deeds and staying at games until the end of regulation. At first, Jackson's Zen-like musings miss their mark until he rephrases them in terms his bewildered pupils can understand.
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