As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
As a nod to ESPN's 25th anniversary celebration, Saatchi & Saatchi/L.A. has come up with some pretty clever spots in which Toyota pickups and SUVs attempt to play various sports, without much success. In one spot -- the campaign was directed by Villains' Larry Frey -- a Toyota Tundra competes in the 110-meter high hurdles by, well, plowing over all of them. In another, a 4Runner's effort in the long jump leads ESPN announcers Kenny Mayne and Scott Van Pelt to lament, "It's really not that far at all." That, along with Toyota's lackluster performance on the baseball diamond, sets up the tag, "Maybe we should stick to being fans."