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Toyota Trucks Take the Field for ESPN

Published on .



A 4Runner tries the long jump.
As a nod to ESPN's 25th anniversary celebration, Saatchi & Saatchi/L.A. has come up with some pretty clever spots in which Toyota pickups and SUVs attempt to play various sports, without much success. In one spot -- the campaign was directed by Villains' Larry Frey -- a Toyota Tundra competes in the 110-meter high hurdles by, well, plowing over all of them. In another, a 4Runner's effort in the long jump leads ESPN announcers Kenny Mayne and Scott Van Pelt to lament, "It's really not that far at all." That, along with Toyota's lackluster performance on the baseball diamond, sets up the tag, "Maybe we should stick to being fans."
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