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UPS Continues "Race the Truck" Effort
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UPS tempts Dale Jarrett with a movie deal.
UPS continues its effort to persuade NASCAR driver Dale Jarrett to abandon his UPS-branded car and take the big brown truck out on the oval in the latest installments of the "Race the Truck" campaign, which airs as part of the company's sponsorship of NASCAR. In a new pair of spots from The Martin Agency, directed by Omaha Pictures' Paul Gay, race announcer Jackie Stewart sweetens the pot with some pampering and the prospect of a blockbuster movie based on Jarrett and his adventures steering the brown monster around the track.